Comparative ad kit · sourced · dated

Your rival already
wrote your best ad.

Paste your URL and your rival's URL. Better than reads their live pricing, features and reviews. It returns a comparative campaign you could run this afternoon.

Every claim carries a source link and the date it was read.

The kit generator opens soon. Nothing on this page signs you up.

Read screenreading_

Opening kanbanly.example

  • trackline.example

    read on 2026-08-24 · your product

  • kanbanly.example/pricing

    read on 2026-08-24

  • kanbanly.example/features

    read on 2026-08-24

  • kanbanly.example/changelog

    read on 2026-08-24

  • reviews.example/kanbanly

    read on 2026-08-24

  • kanbanly.example/compare/trackline

    read on 2026-08-24 · they published a comparison of you

  • kanbanly.example/pricing

    read on 2026-08-24 · re-read

3 differences found. 3 receipts attached.

0 claims written without a source.

What the read looks like. Sample rival, real format.

01The problem

A week of work, or a lawyer's letter.

The work

An honest comparison means reading the rival's pricing page, features, changelog and reviews. Then choosing the 3 differences a buyer actually switches for. Then writing the ads, making the creatives and writing the page.

The risk

A claim you cannot verify gets the ad disapproved, or gets you a letter. Meanwhile rivals publish comparison pages about you that are out of date, and nobody corrects them.

Today's options
Battlecard platforms
$15k–$40k / year
An internal battlecard nobody runs
Generic AI copy tools
Monthly seat
A claim nobody verified
An agency
Retainer
A campaign in 2 weeks
The spreadsheet you keep meaning to open
Your week
Usually nothing
Better than
$79, one time
A kit, every claim dated
02How it will work

Two URLs in. One runnable campaign out.

  1. 01

    Paste 2 URLs

    Your product URL and your rival's URL. No account, no email, no options to choose.

  2. 02

    Watch the read

    Source lines stamp in one by one: the page read, and the date it was read. About 60 seconds, then 3 differences, free.

  3. 03

    Take the kit

    $79 returns the search ad set, the image creatives and the page copy. Every line keeps its receipt.

03Exhibit A

Inside one kit.

Sample. Fictional products, real format.

Trackline vs Kanbanly

read on 2026-08-24
Ad set · headline 1 of 15

Kanbanly alternative — $9 per user, no seat minimum

kanbanly.example/pricing·read on 2026-08-24

Rebuttal · what they published about you

“Trackline has no audit log.”

kanbanly.example/compare/trackline·published 2026-07-11 · read on 2026-08-24

Trackline shipped the audit log on 2026-05-02.

trackline.example/changelog·read on 2026-08-24

Page copy · comparison table
ClaimTracklineKanbanlyReceipt
Price per user$9$18kanbanly.example/pricing
Seat minimumNone5 seatskanbanly.example/pricing
Audit logYes, 2026-05-02Top plan onlykanbanly.example/features

Claims read on 2026-08-24. Rebuild when your rival moves.

A comparison dossier: two printed pricing pages side by side, source URLs and read dates in the margin, a red date stamp across the right sheet.

Figure 1 — the working material: their page, our margin notes, one date stamp.

04The rule

If we cannot link it and date it, we will not write it.

The app never writes a claim it cannot attach to a live page. If it finds fewer than 3 verifiable differences, it refuses to sell you a kit and says so.

That refusal is the product. It is what makes a kit runnable instead of a liability, and it is what lets you answer a rival who is wrong about you. The rebuttal is their own page, quoted and dated, next to the truth.

We never raise our voice. We raise an exhibit.

A red rubber stamp impression pressed off-angle on off-white paper.

no receipt
no claim

Figure 2 — what a refused kit looks like.

05What a kit contains

Counts, not adjectives.

15
search headlines
4
descriptions
1
keyword list
4
image creatives
1
page copy set
1
receipt per claim

Creatives sized for Meta and LinkedIn. Ad set downloads as CSV for Google Ads Editor.

06Price

$79 a kit. No subscription.

Single kit
$79
1 rival, fully researched
3-kit pack
$199
3 credits, spend them on any rival
10-kit pack
$499
10 credits, for a whole market

Credits do not expire. Payment is one time, never recurring.

If a claim in your kit does not hold up, we re-verify the source and rebuild the kit free. If you no longer want it, we refund you in full.

Name the rival. Bring the receipt.

Kits open soon. Two URLs will be the whole form.